Angelina B.A., M.A., M.M.

Lecturer CREATIVE BUSINESS

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Angelina is a lecturer and researcher in Fashion and Luxury Brand Management with international academic and industry experience. She teaches Fashion Design, Branding, Consumer Behavior, and Creative Business at ESMOD Jakarta, Indonesia. Her research explores purchase intention, digital transformation, and cultural hybridity in design—reflecting her commitment to critical inquiry and interdisciplinary learning.

She obtained her Bachelor of Arts in Fashion Marketing and Management from Raffles Design Institute, Singapore (2012), and a Master of Arts with distinction in Fashion and Luxury Brand Management from Istituto Marangoni, Milan (2013). In 2023, she completed her Master of Management degree at Bina Nusantara University, Jakarta, graduating with distinction in Strategy and Execution.

  • Creative Industries
  • Fashion
  • Fashion Marketing
  • Consumer Behaviour
  • Market Research
  • Market and Consumer Analysis
  • Fashion Management
  • International Strategic Marketing
  • Exploring the Factors Behind Gen Z’s Blind Box Purchase Intention in Jakarta, Jurnal Ilmiah Indonesia, 2025.
  • The Integration of the Modern Kebaya with Gothic Aesthetics in a Womenswear Collection as an Embodiment of Women’s Empowerment, KnE Social Sciences, 2024.
  • God, Government, and the Spotlight: Trust, Tensions, and Perceptions in Indonesia’s, Religious Landscape, Religion and Social Communication, 2026.
  • Decoding Jakarta’s Generation Z: An Analysis of Initial Purchase Intention in the Pre-Owned Luxury Bag Sector MODA The Fashion Journal, 2025.
  • Preliminary Study of Fashion Enthusiasts’ Point of View on the Role of Artificial Intelligence to Their Purchase Intention, IEOM Society International – 3rd Asia Pacific International Conference, 2022.